Topic Competitors

Topic Competitors method in RankTracker allows you to discover your niche competitors based on your topic keywords.

To find the competitors, RankTracker will take the topic keywords you enter and will harvest all the websites that rank for any of those. Next, it will determine the URLs that have the highest number of matches to your seed keyword list and will serve up to 100 URLs to you.

To start the search, go to Competitor Research > Topic Competitors.

1. Enter your topic/niche keywords

Type in the list of your topic keywords or keywords describing the niche which you'd like to find the competitors for. Hit Enter after each keyword to enter multiple.

2. Choose the search mode

• Domain and subdomains: the results will include domains and subdomains that show up for your topic keywords
• Domain: the results will only include competitors' domains that compete for your topic keywords
• Exact URL: you'll get the list of exact URLs that rank for the keywords

3. Specify your targeting settings

• Choose the target country for the search (from the list of countries supported by the Ranking Keywords method)
• Set RankTracker to search for your competitors across Desktop or Mobile results
• Filter the results by Rank to get the competitors across Top 10/20/50/100

4. Explore the results

Once the search is done, you'll see the table with the list of found topic / niche competitors (domains or exact URLs, depending on the search mode). For each competitor, you can see:

• Intersection rate: the percentage of your seed topic keywords that the competitor ranks for
• Competitor's total KWs: total number of keywords the competitor ranks for in Google
• Organic Traffic: estimated number of visits the competitor received through all organic keywords over the last 30 days
• Off-page metrics for each competitor's URL and domain: sites linking to page/domain, Page/Domain InLink Rank

On-hover, you can add any of the found websites to Competitors in the given project (Preferences > Competitors), or jump to Ranking Keywords to view the full list of found keywords for any of the competitors.

Selecting and right-clicking on the competitor(s) will open the context menu that allows you to do the same, but also copy the selected data to Clipboard.

To sort the results, you can:

• Use the Quick Search fitter
• Apply Custom Filters to the workspace

You may also use the Quick CSV Export button to export the currently visible data.

Once you're done with the search, you can change any search settings and run a new one.

After closing the project, the module will be cleared out until a new search.