SERP Analysis

SERP Analysis feature in RankTracker helps you get comprehensive insights on the 50 top-ranked pages for any keyword. This will let you evaluate the effort it would take to outrank the competitors, as well as detect the factors that help the pages rank as high.

How to run SERP analysis

To start analyzing the SERPs for the keywords, jump to the SERP Analysis module. You'll need to choose the search engine (from all the supported search engines + your custom search engines, if any), and enter the keyword you'd like to analyze:

You can also analyze any keyword directly from the Rank Tracking module: the Keyword Difficulty column will show two icons on-hover - one to update Keyword Difficulty, and the other one to run SERP Analysis:

Note: once the analysis starts, you may get asked for a Google PageSpeed Insights API key if you don't have one in your project yet. The API key is required to check the Core Web Vitals factors for the top-ranked pages, and can be generated on Google's end in a few clicks:

SERP analysis dashboard

Once the analysis is done, you'll see the top widget with the Keyword Difficulty score and the keyword's SEO/PPC metrics:

The graph on the right will let you see how the top 50 ranking pages are distributed by the metric of your choice. RankTracker will calculate the correlation between the distribution of the pages across the SERP, and their results for the selected metric (from none to high):

The table below will list the top 50 ranking URLs and a variety of metrics for each:

• Overall page strength (based on which the Keyword Difficulty is calculated for the keyword)
• Authority and backlink factors
• Domain traffic and ranking keywords
• Page's performance score and whether it passes the Core Web Vitals assessment

The widget above the table will show the SERP Average for the most prominent factors.

For the factors that are yet being checked in the background, you might temporarily see the icons right in the table cells.

You can always sort the results by any factor by clicking on the header of the column.

Mapping ranking pages to keywords

If any of the found URLs belong to your project website or Alternative URLs, you'll see a prompt showing the ranking URL, its current position, and the  button. You'll also see it highlighted in grey on the top graph.

You can map the found URL to the keyword from both places (it will then become the keyword's assigned Landing Page).

If your existing Landing Page appears in the SERP, you'll see it highlighted in orange on the graph. The URL will show up in the middle widget along with the page's metrics (in bold) compared to the SERP averages:

Moving keywords to Target Keywords

In case the analyzed keyword is not yet present in your project or in your target keywords list, you can move it to Rank Tracking on the go - it will then be marked with the  label.

Exporting SERP analysis data

To export the results of the SERP analysis, you can either select the records in the table and right-click to copy the data (available in both Pro and Enterprise versions) or use the Quick CSV Export button (available in the Enterprise version only).