Domain Competitors

Domain Competitors method in RankTracker allows you to discover your major SEO competitors. This can help you get a comprehensive picture and uncover the websites/pages you compete with for overall visibility across the SERPs.

To find the competitors, RankTracker will analyze the keywords your site/page ranks for, based on the data from our Keyword Index. Next, it will harvest the SERPs for your keywords and will serve the list of up to 100 URLs that have the highest keyword intersection with your site.

To start the search, go to Competitor Research > Domain Competitors.

1. Enter the URL that you would like to research and select the search mode

Type in the domain/page URL for which you'd like to find the SEO competitors. Choose one of the available search modes:

Domain and subdomains: the results will include domains and subdomains that compete with you for the same keywords
Domain: the results will only include your SEO competitors' domains that compete with your domain's pages
Prefix: just like a wildcard, allows exploring the competitors of a particular directory from your site, for instance, a certain product category like site.com/folder/*
Exact URL: you'll get the list of URLs that compete with your target URL

2. Specify your targeting settings

Choose the target country for the search (from the list of countries supported by the Ranking Keywords method)
Set RankTracker to search for your competitors across Desktop or Mobile results
Filter the results by Rank to get the competitors across Top 10/20/50/100

3. Explore the results

Once the search is done, you'll see the table with the list of found competitors and a Summary widget above it.

The widget shows the total number of ranking keywords found for the target website/URL in SEO PowerSuite database, and the estimated number of visits it received through all the keywords over the last 30 days.

The graph on the right shows the distribution of organic traffic and the total keywords numbers across all found competitors, where the X-axis stands for keywords the competitor ranks for in Google, and the Y-axis shows the amount of traffic received by the competitor through the keywords over the last 30 days.

On-hover, you can see the stats for any visible competitor.

The table below lists your top SEO competitors (domains or exact URLs, depending on the search mode). For each competitor, you can see:

Intersection rate by keywords: the percentage of intersecting keywords and keywords unique to you/competitor from the total number of keywords for both (detailed stats on-hover)
The number of keywords: unique to your domain, unique to competitor's domain, intersecting ones, and the total competitor's keywords number
Organic Traffic: estimated number of visits the competitor received through all his keywords over the last 30 days

Right in the table, you can hover over any competitor to jump to the found domain/page or to add the site to Competitors under Preferences to track its rankings along in the given project.

Hovering over the magnifier icon allows you to jump to the full list of keywords:

To the Keyword Gap module to see the intersecting keywords, or keywords unique to your/competitor's domain
To the Ranking Keywords module to view the full list of competitor's found keywords

Selecting and right-clicking on the competitor(s) will open the context menu that allows you to do pretty much same things, but also copy the selected data to Clipboard.

To sort the results, you can:

Use the Quick Search fitter
Apply Custom Filters to the workspace
Click on the header of any column to sort the competitors by highest/lowest results in any aspect

You may also use the Quick CSV Export button to export the currently visible data.

Once you're done with the search, you can change any search settings and run a new one. After closing the project, the module will be cleared out until a new search.