Technical Audit

WebSite Auditor lets you run an in-depth audit of any particular page to know where it stands and how to improve its technical and on-page optimization following best practices and making use of the competitors' insights.

To analyze the technical factors, go to Page Audit > Technical Audit. If you haven’t analyzed any pages yet, you'll see the start screen. Since the app will run both Content and Technical audit at once, you'll need to adjust the settings for both on the start:

• Adjust targeting settings: set up the default search engine to harvest competitors' pages from, or assign a separate search engine for the current page
• Enter the URL of the page: choose the one from your project, or enter the URL manually
• Enter your target keywords: a couple of words/phrases you would like to optimize the page for
• Run Audit: allow a few moments for the app to harvest and analyze the competitors' pages as well as your page

Switch between the analyzed pages through a drop-down menu, or add any new ones by clicking the  icon.

Technical Audit dashboard

Technical Audit covers all the aspects of the technical health of a page:

• Page availability
• Mobile Friendliness
• Page Speed (Core Web Vitals) for both Desktop and Mobile
• Encoding and technical factors
• URLs and Links

Each factor features a brief description and actionable recommendations based on the best SEO practices on the right. You can also see all the pages/resources that have any troubles found.

Each factor has a status (correct, info, warning, or error) - upon clicking on the status icons, you can sort the factors by the results they return for your page.

• Errors should be fixed right away
• Warnings should be reviewed and fixed if applicable
• Info factors should be revised

If you'd like to update analysis data for the page, simply use the  icon and choose the appropriate option:

• Content optimization: to re-scan your page’s content and update all keyword usage stats under Content Audit
• Content optimization and technical factors: to re-scan your page to update both Content Audit and Technical Audit
• Your page and competitors: to re-scan your page and re-collect competitors’ data

To check the on-page factors for the page, simply switch to the Content Audit module.