Checking Traffic

One of the most reliable measures of the efficiency of an SEO campaign is traffic growth. By installing a special script called Google Analytics, you can monitor your main traffic acquisition channels, track how many sessions they bring to your website, overview your acquisition and engagement stats. Here you can check the basic instructions on getting started with Google Analytics (settings up an account and installing tracking code).

By default, the traffic data is shown for the recent 28-day period (checking day excluded). 

Connecting your Google Analytics account

Rank Tracker supports Google Analytics 4 properties. You may connect your account and fetch the following types of results from your GA 4 property:

• Organic Traffic: number of sessions that your website has received from Organic Search for the last 30 days. 
• Organic Page Sessions: number of sessions that each ranking page has received from organic search for the last 30 days.
• Organic Page Bounce Rate: the percentage of organic sessions on that were not engaged sessions for the last 30 days. A session is counted as being not engaged, if a user visits a page and leaves it in less than 10 seconds and does not trigger any event on that page. 

To start monitoring your sessions in RankTracker, open any of your projects, and go to 'Preferences > Google Analytics Settings'.

1. Click to enter your Account Settings (you can also Create a new Google Analytics account).

2. In the pop-up window, enter your Google Analytics account credentials.
3. Click to Allow the program to view your data.
4. Once your Google Analytics is connected, choose the Account and Properties in the dropdowns that correspond to the Project Domain (if there are several of them under your user name). Here you can find the details on Google Analytics account structure.

5. Remove or replace your account (or change the profile) at any time by clicking the Clear/Change button in the same menu.

Note that Google Analytics account is a project-specific setting. You can connect individual accounts to each project or have one account duplicated across projects for the same domain in other SEO PowerSuite tools by enabling synchronization of settings.

Updating traffic stats

Once your Google Analytics account is connected to your project, you are a few clicks away from getting your website traffic and sessions stats.

To fetch the data, select the keywords in your Workspace, then hit the Update Traffic button and choose the Organic Traffic option. Click on the settings icon and select to update the Google Analytics data.

In a few moments, you'll see the results for the recent 30-day period in the respective columns next to each keyword.

• Organic Page Sessions (GA): the colum shows number of sessions that each of your ranking pages has received from organic search for the last 30 days. 
• Organic Page Bounce Rate (GA): the column shows the percentage of organic sessions on your ranking pages for the last 30 days, that were not counted as engaged sessions.
• Sessions/Bounces Check Date (GA): the exact date when your Google Analytics stats were updated last time.

Organic Traffic (GA) section in the bottom tab will show you the organic session growths over time. You can change the visualized period for the graph at the bottom right corner (or by scrolling the mouse wheel).

It would be convenient to add the Ranking Page(s) column. In case there are multiple pages ranking for the same keyword (in the same or different search engines), sessions and bounce rates for them will be displayed in the same order, separated by a semicolon.

Checking the 'Not provided' traffic

'Not provided' is a label that Google Analytics used to display in old Univeral accounts instead of actual keywords that bring visitors to your site. This happens when Google processes requests via the so-called secure (encrypted) search.

To supplement GA hidden stats, RankTracker allows you to check Organic Traffic and Organic Page Traffic calculated with 91% precision& based on:

• Ranking Keywords found for the site/URL in our Keyword Index
• ranking pages' positions for the keywords
• keywords' Search Volume
• common CTR for the given positions

+ some other factors.

To check the organic traffic you get, select keywords in your Workspace, hit the Update Traffic button, and choose the Organic Traffic option. Click on the settings icon and select RankTracker's 'Organic traffic'.

 

Once the stats are calculated, you will find the results in Organic Traffic and Organic Page Traffic columns. If the columns are not visible in your Workspace, right-click on any column header and add them from the list.

• Organic Traffic shows the approximate number of visits the keyword has brought to your site over the past 30 days.
• Organic Page Traffic shows the approximate number of visits each page has received through all of its ranking keywords over the past 30 days.

Checking competitors' traffic

You may check the Organic Traffic for your competitors' websites as well - to get all the invaluable insights on how much traffic they get organically, which keywords they get it through, and to which pages it's steered.

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