Content Editor

WebSite Auditor is equipped with an in-built Content Editor module - a one-stop solution for on-page optimization, SEO copywriting, and competitive benchmarking.

The tool helps you maximize your existing pages' potential, create new SEO-friendly content from scratch, and check out optimization advice tailored for the page (based on what's working best for competitors across the SERPs!)

Find the module under Page Audit.

Choose the page and enter the target keywords

Jump to the Content Editor, and choose between two options:

Create a new page / piece of content: enter a URL-to-be by which it's going to be published, or leave the field blank (the app will generate a URL based on the first keyword)

In the field below, enter the list of keywords you will be targeting with the page. Hit Enter after each instance to add multiple words or phrases.

Optimize an existing page: choose a URL from the list of pages available in your project

Enter the list of target keywords you'd like to Map to the page.

In the Keyword Map module, you can revise the list of keywords the page already ranks for - take those into consideration as well!

WebSite Auditor will parse the page or generate the URL, and then analyze the competitors ranking for your target keywords.

Select Edit Mode

To start editing an existing page, you'll need to choose between Editing Modes:

Browser mode will load the page as is in a regular browser, with all the page markup and styles
Document mode will load a plain document with text, images, and links only

Upon creating new content, Document mode will be used by default.

Adjust targeting settings for analysis

Targeting settings for the analysis can be tweaked at any point - simply click on the icon at the top right to open the context menu:

Manage the list of mapped keywords

Remove any keywords
Add new keywords

The results will be updated respectively.

Manage search engines

Change the default search engine
Set a separate search engine for the given page (this can be helpful when optimizing or creating a regional / local page)
Click Manage Search Engines to add new or Custom search engines to the project

Manage competitors

The app goes through the Top 100 results for each of the mapped keywords, then harvests the top 30 pages with the highest level of keyword intersection and selects the top 10 from those for the current analysis.

Select or unselect any of the competitors from the list (we recommend using from 5 to 10 per page to get the most competent advice)
Revise competitors' efficiency stats - from optimization rates to keyword and traffic performance, from page / domain authority to backlink stats. Sort the competitors by any of the factors
Attend to the target keywords that are left out for they don't have any ranking pages in common. This may indicate that certain keywords are a bit off the subject / not semantically relevant to the other mapped keywords - you might want to exclude the misfits from the current analysis

Create SEO-friendly Title and Description

Once the setup is done, the app will load the page as it is, or a blank document for your new content.

Two top fields will let you edit or enter the Meta Title and Meta Description tags:

See how those fit into the limitations (the recommended number of characters based on best SEO practices)
Check out how your SERP snippet is likely to look on the SERP
Benchmark it to the competitors' pages that already show up on top positions to get ideas

Start creating or editing your content

The Text Editor is for your body text (the visible content itself). In the Document mode, you'll have the basic formatting features:

Structurize the content by adding Paragraphs and Headings from H1 to H6
Make parts of the text stand out with Bold / Italic
Use ordered / unordered lists
Inset Links along with the anchor texts, and Images along with alt-texts

Check whether your page is well-optimized for your target keywords

Turn to the dashboard on the right to see the overall Optimization Rate that's being calculated based on the current state of the content, and changes as-you-edit. See the impact of each change at a glance!

See your current content length (word count), and get alarmed in case it's way below min or above max of your competitors' content length
Turn to the Alerts section for the most prominent optimization tips, warnings, and oversights to pay attention to

Get page-specific keyword usage recommendations

All of your target keywords will show up in the Mapped Keywords section in the chip fields:

Green as OK
Orange as almost there
Red as an alarm for neglecting or stuffing

Next to each keyword, you'll see the actual keyword count vs recommended. The recommendations are customizable - simply click on any chip to manually change the recommendation.

See all keyword instances highlighted in the text

For your convenience, you can enable the Highlighting to see each keyword instance found on the page.

Highlight all or none, or click on particular keyword chips to instantly spot any keywords.

Enrich your content with semantically-relevant keywords

The Recommended Keywords section will list the keywords that have been extracted from the top-ranking pages of your competitors. As in the TF-IDF module, those are topically-relevant keywords used by a number of your SEO competitors across their pages.

Those can become a valuable addition to your content and can make up great semantic context to your main target keywords!

Same way, you can customize the recommendations, remove any keywords or all, add any keywords manually.

If you delete the Recommended Keywords accidentally or find some other intriguing keywords in the TF-IDF module directly, you're free to add the keywords right to the Recommended section manually:

Get even more competitive insights and optimization ideas

Below the keywords sections, you'll see the full list of competitors' pages used for the current analysis.

Hover over any to open Page Preview - to see the plain content of the page. Alternatively, click on the Arrow to visit the page directly in the external browser
Check the Topics and Questions section to find the ideas to cover harvested from Google's People Also Ask widget (if any have shown up for your keywords)
See the top 50 keywords most frequently used across all page elements in the Word Cloud

Generate detailed SEO-copywriting tasks

With the new Content Editor, you can generate and download PDFs with detailed copywriting/rewriting guidelines:

Analyze a page or create a new one, and add target keywords
Revise the competitors' pages list and select the ones you'd like to be used for analysis / as a reference
Optionally, customize the expected Word count, Mapped and Recommended keywords counts, and Topics & Questions to cover

Click Download PDF - and voila, you have a ready-made SEO-copywriting task to forward to your copywriters!

Export updated pages or finished content pieces

After you've analyzed a page or created a new piece, and optimized it to the full, you can:

Export the final copy of the page to HTML to upload it to your website or import in your CMS
Discard all changes to start over: all the edits will be lost (an existing page will be re-fetched as-is from your server / a new page content document will be back to blank)

You can also Clear formatting if you're working on an existing page and would like to reset it from browser to document view with no extra page elements and formatting/styling (it's irreversible though).

Optimize multiple pages, keep the analysis results up-to-date

You can analyze however many pages in one project, and easily switch between those through the drop-down menu at the top left.

To add new pages to the module, click on the icon
To update the analysis results for any page (gather the current competition, update the keyword recommendations and the TF-IDF data), click on the icon
Use the icon for jumping to the current page in the external browser

All the pages you are working on are being saved upon saving the project file.

If you delete an analyzed page from the Pages module under Site Structure - it will be deleted from Page Audit as well, along with all the mapped keywords and changes.