The Menu bar offers a set of drop-down menus that give access to Rank Tracker settings and project preferences:
File: basic commands related to project files: opening, closing, saving, etc.
Preferences: global application setup, project-specific settings
Window: the list of supported hotkeys, quick switching between the modules
Help: contains your Rank Tracker license info, links to Online Help resources
Projects: a dropdown menu listing all currently open projects
New: create a new project
Open: load an existing project from your hard drive or cloud storage
Save: save open projects
Close: exit open projects
Check All: check rankings in all open projects
Log In: SEO PowerSuite Cloud login area
The workspace
The main project workspace displays all of your project records. It allows you to create sub-workspaces that include specific sets of columns, apply individual filtering, rearrange the columns, or sort the records by any factor.
The sidebar
The Side menu lets you quickly switch between different modules:
Dashboard: your initial spot to overview your project data. This report visualizes key stats on your organic traffic, ranking progress and performance of your competitors. You can use it as a quick access to all main sections of your project
Rank Tracking: contains the list of your target keywords as well as their ranking history, traffic stats, KEI, keyword difficulty, and other data that you may need to update in your project on a regular basis
Keyword Research: here you may search for new keyword ideas using over 20 different keyword suggestion tools. The module lets you analyze and arrange new keywords into various groups and move them to the Target Keywords section
SERP Analysis: in-depth keyword analysis. Here you can receive extended analytical report on websites that are competing with you for the same queries, find out what factors play a key role in the distribution of positions among search results.
Competitor Research: the module that allows you to run comprehensive competitor research by domain/topic
Domain Strength: an overall domain report that shows how your website’s SEO-strength grows over time
Reports: the module to generate and deliver reports to your clients
Task Manager: the section lets you pause/stop/cancel the running/queued tasks, as well as view the task history and loggs
Rank Tracking module
Check Rankings: update keywords rankings
Update SEO/PPC Data: check #of searches, Competition, and PPC factors
Update Traffic: check Google Analytics data and Rank Tracker's Organic Traffic estimations
Scheduler & Alerts: quick access to the menu where you can schedule tasks or set up Alerts
Add Keywords: add new keywords to your project
Show Competitors: manage Competitors and select the ones you'd like to display in the workspace
Compare With: choose what should be considered as Previous rank for comparison
Keyword Map module
Move to Keyword Group: you may combine keywords in different categories and easily move words from one group to another one to build your semantic map
Assign Keywords to Landing pages: you may match target keywords to website's URLs. In case the actual ranking page does not match the assigned URL - Rank Tracker will automatically highlight such keywords in your main project workspace