Content Audit

WebSite Auditor lets you run an in-depth audit of any particular page to know where it stands and how to improve its technical and on-page optimization following best practices and making use of the competitors' insights.

To analyze the on-page factors and keyword usage, go to Page Audit > Content Audit. If you haven’t analyzed any pages yet, you'll see the start screen.

• Adjust targeting settings: set up the default search engine to harvest competitors' pages from, or assign a separate search engine for the current page
• Enter the URL of the page: choose the one from your project, enter the URL manually or leave it blank (if you're about to create a new page in Content Editor)
• Enter your target keywords: a couple of words/phrases you would like to optimize the page for
• Run Audit: allow a few moments for the app to harvest and analyze the competitors' pages as well as your page

Switch between the analyzed pages through a drop-down menu and add any new ones.

Content Audit dashboard

Content Audit covers all-things-keyword-usage:

• Switch between the page elements to see whether they feature the keywords (exact/broad match)
• Check each element as it appears to a crawler
• See how your page elements compare to those of your top competitors
• Get the recommendations tailored for your page based on the competition analysis
• Check on the best SEO practices for each page element

Each factor has a status (correct, info, warning or error), with the overall optimization rate and stats at the top. Upon clicking on the status icons, you can sort the factors by the results they return for your page.

• Errors should be fixed right away
• Warnings should be reviewed and fixed if applicable
• Info factors should be revised

Content Audit settings

To harvest the competitors' pages, WebSite Auditor will analyze the top 100 results for each of your target keywords and will filter out 20 most relevant competitors (based on keyword intersection level).

You can select up to 10 competitors from the list to be used for analysis. The search engine and the list of mapped keywords can also be adjusted anytime in the audit settings:

If you change any of the audit settings, the page and the competitors will be automatically analyzed anew.

If you'd like to update analysis data for the page using the same settings, simply use the  icon and choose the appropriate option:

• Content optimization: to re-scan your page’s content and update all keyword usage stats under Content Audit
• Content optimization and technical factors: to re-scan your page to update both Content Audit and Technical Audit
• Your page and competitors: to re-scan your page and re-collect competitors’ data

To check the technical factors for the page, simply switch to the Technical Audit module.