Keyword Map

Workspace

The main Keyword Map view includes the list of keywords being tracked in your project with their stats: search engine rank, #of searches, keyword difficulty, expected visits, etc.

Use tabs at the top of the table to switch between available workspaces. Each workspace contains a predefined set of columns that narrow the view to a particular SEO aspect: Rank Analysis, PPC Analysis, Keyword difficulty, and SEO Analysis.

Toolbar

The toolbar gives access to the following commands:

• Add keywords: add new keywords to the project.
• Update SEO/PPC data: update keyword factors: search volume, competition, CPC, expected visits, and fetch keyword stats from Google Analytics and Search Console.
• Update Keyword difficulty: check keyword difficulty score.
• Check Rankings: check rankings for new keywords or update existing keyword positions.
• Schedule tasks & alerts: create a scheduled task to automate your routine SEO duties.
• Move to another keyword group: move selected keywords to a group.
• Assign keywords to a landing page: map keywords to landing pages.

Keyword Groups

On the right side, there is a pane that shows the tree with keyword groups and mapped landing pages.

A new project will have only 2 folders: All keywords and Ungrouped. If opening an existing project, you may find 2 extra folders: Rank Tracking for the tracked keywords and the old Sandbox.
When switching from one group to another, the main table will display only those keywords, that belong to the selected group.

Landing pages

Under Landing Pages, you can map project keywords to the site's relevant pages. This will help you to manage the following:

• To be sure that the URLs that appear on SERP results are really the pages that you want to rank for specific keywords.
• Group keywords by their search intent and map the whole group to the relevant landing page. 
• Avoid keyword cannibalization.
• Find content gaps: unmapped keywords will indicate that there might be some important content missing on your site and may suggest what kind of new articles you may want to add in the future.

To start mapping keywords, do as follows:

• switch to the Landing Pages tab on the Keyword Map panel.
• In the table, select some keywords -> right click and choose Map To Landing Page. 
• From the menu, choose the URL of the landing page that you want to map to the selected keywords or enter a new URL manually.
• As an alternative, you can simply drag and drop selected keywords from the table to a relevant URL in the Keyword Map pane.

To clear keyword mapping:

• Open the quick menu and choose Clear Landing Page: this will unmap the selected keywords only. 
• Or right-click on a landing page in the Keyword Map and choose Clear Landing page: this will unmap all keywords from the selected URL.

How to create groups and sub-groups

Move to the Keyword Groups pane -> select Ungroupped/All Keywords -> right-click to open the quick menu -> New Group.
Alternatively, click New Group at the bottom of the pane.

To create a subfolder, select a root group -> open quick menu -> New Group:

Use drag-and-drop to move sub-folders and folders into different groups, or drag a subgroup to All Keywords to make it a root group:

To delete a group, select and drop the required group to the trash bin or use Delete in the quick menu.

How to move keywords to groups

In the main workspace, select keywords that you want to add to some group and drop them to into the required folder

To remove keywords from a folder use Ungroup: select the required folder -> click Ungroup in the quick menu

All keywords from that folder will be moved to the Ungrouped category.

Automatic grouping

If you have a long list of keywords that you want to quickly arrange into categories, you can use the automatic grouping tool: right-click on the group that you want to re-arrange and choose Regroup by Topic.

Then choose the level of similarity by which keywords will be arranged: low, medium or high. A high level will result in a lot of new groups containing keywords that are very close in meaning to each other.