The presence/lack of an XML sitemap on the site.

The sitemap can inform search engines about available pages of the website by listing the pages' URLs along with optional additional info about each page, e.g. when it was last updated, how often it changes, and how important it is in relation to other pages.

The number of dead links on the webpage.

Broken links are links to pages that have become permanently unavailable. The presence of such links on a site may negatively impact user experience and signal to search engines that the site is neglected. Make sure to check your site for broken links regularly to stay user- and search engine-friendly.

The date when the page was last cached in Google, Bing, Yahoo or Yandex.

The character encoding used on the page.

Character encoding for a webpage is usually declared through an HTML meta tag and in the header. Without this information, a browser may not switch to the proper encoding, which can affect the readability of your content for both visitors and search engines. Try to always specify charset type for your pages to avoid confusing users and search engine crawlers.

This factor shows whether the encoding declared in the page's header is the same as the charset specified in the page's HTML meta tag.

To identify the encoding your page is using, search engines' crawlers may turn to both headers and the page's meta tag. To be certain the crawlers see your content the right way, make sure the correct encoding is specified in the page's header and in the HTML code.

The content type specified in the page's Response Header (Content-Type field).

Content type informs browsers what kind of content the page holds. For landing pages with textual content, the content type is normally "text/html".

The number of CSS errors found on the page.

CSS errors are errors in your Cascading Style Sheet, i.e. parts of your CSS that do not comply with CSS standards. If such errors are found on a page, visitors may have problems viewing the page, and search engine bots may have trouble crawling all or some parts of it.

The number of pages on your site containing dynamic symbols in the URL.

Dynamically generated URLs are URLs with content that depends on variable parameters that are provided to the server. A dynamic URL can often be recognized by the presence of characters like "&", "?", and "=".

It was admitted by Google that dynamic sites are spidered slower than static sites. Additionally, unlike static URLs, dynamic URLs are not descriptive — so you cannot use your keywords in the URL, informing visitors and search engines what the page is about. Unless absolutely necessary, it's generally recommended that you try to avoid using such URLs.

The number of external links found on the page.

External links are links from a given page to other websites (as opposed to internal links, i.e. links leading to other pages of the same site).

This factor shows whether or not the website's www or non-www version is set as a priority version to prevent search engines from indexing two versions of the site.

Usually, websites are available with and without "www" in the domain name. This means links to the site can be leading to both www and non-www pages. Unless one of the versions of the site is set as a priority version, the same page with and without "www" will be considered by search engines as two different pages. You can set up and view the primary www or non-www version for your site using the .htaccess file or in Google Webmaster Tools.

The response code received from the server when the page is loaded.

When someone makes a request to your server (like a user trying to access your page in a browser, or a search engine bot crawling your site), the server returns an HTTP status code in response to the request. This code provides information about the status of the request.

An estimation of the SEO value of a link if it were placed on a certain page of your site. The value is calculated using SEO PowerSuite's own formula on the basis of InLink Rank and the number of links on the page taken into account. Broadly, a link with a value from 0 to 0,15 will hardly have any SEO value; a figure from 0,15 to 0,3 is considered to be a solid link value; and a link with a value over 0,3 has an exceptional SEO value.

The number of links with a rel="nofollow" attribute on the page.

Nofollow links are links that search engines are instructed not to follow, i.e. such links do not have any SEO weight.

The number of resources of your website that are restricted from indexing by the site's robots.txt file, a Noindex X-robots tag, or a Noindex Meta tag.

Pages restricted from indexing will not be crawled by search engine bots, so make sure you keep your landing pages indexable.

The number of resources with a 4xx HTML response code.

4xx errors usually point to a problem on a website, such as internal links set up incorrectly and leading users and search engine bots to non-existing pages. Keep an eye on these errors and try to fix them right away, as 4xx pages may lower your site's authority in users' and search engines' eyes.

The number of resources on the site with a 5xx HTML response code.

5xx errors indicate a server error when the server has failed to perform a valid request for some reason. Keep an eye on these errors, as their presence may lower the site's authority in search engines' eyes.

The number of pages on your site with over 100 outgoing links.

Google's mentioned keeping your links under 100 on a page is advisable. Having more than 100 links can result in a negative user experience, overwhelming your visitors; it can also make search engines believe the site is spammy or uses link schemes.

The number of pages of the website (if any) that use HTML frames.

HTML frames allow several HTML documents to be presented in the same browser window. Generally, using frames is not considered user- and search engine-friendly. Pages built with frames cannot be linked to, and the content of a frame cannot be indexed as part of the parent page (if at all).

Additionally, visitors are unable to bookmark framed pages, add them to favorites, or share their URLs. Try to avoid using frames when you can.

The factor shows the number of the site's pages that use meta refresh (if any).

Meta refresh instructs a browser to refresh the webpage automatically in a given period of time. It is not recommended that you use meta refresh unless it is absolutely necessary, as it may disorient users and confuse search engine crawlers.

The number of pages of the site (if any) with W3C errors and warnings (including both Validation and CSS Validation errors).

W3C errors and warnings on your pages may result in search engine bots being unable to crawl those pages adequately; they can also cause various issues in displaying your content in different browsers.

The presence/lack of a robots.txt file on your site.

The robots.txt file is used by websites to give instructions to web robots on whether or not specific folders and pages need to be scanned. With the help of this file, certain areas of a site can be closed from search engine crawlers.

The number of pages with the size of HTML code over 3MB.

Pages that are too big are slower to load. Page load speed is one of the major user experience factors, and an important ranking factor. When possible, try to keep your pages' size up to 3MB to ensure their user- and search engine-friendliness.

The number of pages whose URLs are over 115 characters long.

URLs that are up to 115 characters are easier to read by both visitors and search engines. It has been stated by Google that overly complex URLs can cause problems for crawlers, so try to avoid URLs over 115 characters long in order to keep your site user- and search engine-friendly.

The total number of links, both internal and external, found on the page.

Errors in HTML markup. Search engine spiders find it easier to crawl through semantically correct markup, this is why site's HTML markup should be valid and free of errors.

HTML Validation errors may prevent search engines from crawling pages or parts of pages' content, and may mean that some of the content is not equally viewable in all browsers.

The validation is usually performed via the W3C Markup Validation Service.

The number of hreflang tags used on the website. The exact values are listed in the 'All hreflang values' column.

A website popularity rating. It is calculated based on the site's estimated traffic and visitor engagement over the past three months.

The lower Alexa Rank is, the better. The top 3 Alexa ranked sites are Google.com, Youtube.com and Facebook.com.

The list of unique hreflang values found on the website. More details can be found under Site Audit> Localization> Language versons.

Corrupt images not displayed correctly.

An image is considered to be broken when HTTP Status Code = No URL / URL Error / DNS Error / 4xx / 5xx. Or when it has an irrelevant content type (not 'image'). Although broken images don't affect search engine rankings much, they always influence user experience in a negative way.

The number of resources with HTTP Status Code = DNS Error / 4xx / 5xx.

The URL found in the rel="canonical" tag on the page.

When a few pages have the same content and they both need to be live, you can specify which page should be considered a priority with the help of rel="canonical" tags. It should be correctly implemented within the <head> tag of the page and point to the main page version that you want to rank in search engines.

The minimum number of clicks from the Project URL to the specified page.

The more clicks it takes to get to a page from the homepage, the less important it will look to Google. So, if you want a particular page to rank better than others, make sure it's easy to get to from the homepage.

The number of hreflang tags which use different language attributes assigned to the same URL.

A page language variant should have only one hreflang language attribute assigned (ex.: a page should not have both "en" and "de" hreflang values). Although, it is possible to assign the same language but different regions: en-US and en-GB.

Custom Search is an feature in WebSite Auditor that lets you look for specific pieces of content (text, HTML code, scripts, etc.) while crawling a site.

It can be used to search for a simple keyword mention, as well as for complex pieces like Google Analytics codes, structured data markup, etc.

By default, the Visualization tool shows only 1,000 pages (the shortest connections between the top pages). This button allows you to see all the connections, not just the shortest ones limited by the Click Depth and Internal Page Rank values.

Links to other sites that are missing the rel="nofollow" attribute.

Such links are followed by search engines and pass PageRank. While there is nothing wrong with linking to other sites via dofollow links, if you link extensively to irrelevant or low-quality sites, it may affect negatively your site's reputation.

Domain InLink Rank is a value that estimates link popularity, or the importance of a domain.

It's a score on a logarithmic scale from 0 and 100.

InLink Rank is based on the same algorithm as the original Google PageRank and is determined by the number and quality of incoming links to the domain. The more authoritative the domains that link to your site are, the higher the Domain InLink Rank for your domain is.

Domain Strength is a complex quality metric. It is calculated based on numerous key SEO Factors (Domain InLink Rank,domain age, backlinks, social signals, etc.).

It's a score from 0 to 10. Use this metric to check how the SEO strength of your website grows over time.

The date when the given page was added to the project file.

The number of pages the given resource was found on during site crawling.

HTML frames are used to divide your browser window into multiple sections where each section can load a separate HTML document. They are collected from <frame>, <iframe> tags.

Frames are a serious obstacle to Google and other search engines when they try to index your site. So if you use frames, your site is unlikely to be ranking high.

Mixed content is when your secure HTTPS pages include insecure content served over HTTP.

If an HTTPS page includes content retrieved through regular, cleartext HTTP, this weakens the security of the entire page as the unencrypted content is accessible to sniffers and can be modified by man-in-the-middle attackers. For this reason, in many modern browsers, such content might get blocked from loading or load with an "insecure connection" warning.

The URL of an image found on the selected page.

The number of images found on the selected given page.

This factor analyzes all pages that use language-region hreflang attributes and verifies that all these pages also have the "x-default" value and provide a generic URL for geographically unspecified users of the same language.
Example: a page may have specific variants for english speaking users from Canada (en-Ca) and Australia (en-Au) but you also need to specify a generic URL that will be used for English-speaking users from other countries.

This parameter shows the number of hreflang tags which have incorrect Hreflang values.

One of the most common mistakes is to use incorrect language-country values for hreflang annotations, for example, 'en-UK' instead of 'en-GB'.

InLink Rank is a value that estimates link popularity, or the importance of web pages. It's based on the same algorithm as the original Google PageRank and is determined by the number and quality of incoming links to the page (both external and internal).

It's a score on a logarithmic scale from 0 and 100. To improve page's InLink Rank it is important to grow the number of internal and external links, that point to that page.

Links leading to other pages of the same site.

If you have the 'Crawl subdomains' option enabled under Preferences>Crawler Settings>Advanced options, then links where the anchor URL contains the subdomain are considered to be internal as well.

The importance and authority of a page within your site. This is an internal domain's metric calculated on the basis of all internal links, that point to the pages within the same website.

It can be checked in the Visualization module. The bigger the node, the higher the value.

The number of hreflang tags with incorrect URLs.

The factor validates all URLs that are used in hreflang attirbutes on your website. Make sure to use fully-qualified URLs for each language/region version of a page including the "http://" or "https://" protocol. It is not allowed to use relative URLs for hreflang attributes.

If WebSite Auditor reports issues in this section, you are recommended to double-check the HTTP status codes of both versions. It means that either both of them return 200 Successful or you have set up a 302 Temporary redirect.

If the HTTP and HTTPS versions of your website are not set properly, both of them can get indexed by search engines and cause duplicate content issues that may undermine your website rankings.

If that's a 302 redirect, please kindly note that they don't pass any link juice. If you use them instead of 301s, search engines might continue to index the old URL, and disregard the new one as a duplicate, or they might divide the link popularity between the two versions, thus hurting search rankings.

The list of all unique hreflang values that have been found on the project domain's pages.

The date when the latest changes were made to the resource at the server.

It's taken from the Last-Modified field in the page's Response header.

A URL of a different website the given page of your website links to.

The number of links from the page ( <a> tag).

The number of pages found in the site structure that have a link to the given page (in the <a> tag).

If you have a multi-language website with different regional versions of a page, there is good way to tell search engines about these localized variations by using hreflang elements.

Doing so will help search engines point users to the most appropriate version of your page by language or region.

Website Auditor can analyze your localized pages and report about errors and issues in the usage of Hreflang elements as well as get help with setting up language/region versions for any page of your website.

Redirect URL via a meta refresh tag.

Basically, these are client-side redirects. They are often associated with a five-second countdown with the text "If you are not redirected in five seconds, click here."

Such redirects do not affect indexing, crawling or ranking. But they can cause confusion with users and seem insecure to them. Using meta refresh is not recommended by Google. So, if there's no good reason for it, use a permanent 301 redirect instead.

Each language version of a page should have hreflang attributes that point to the page itself and also to other language/region versions of a page. It is also required that all language/region versions should point to each other in their hreflang attributes. Otherwise, if pages do not point back to each other their hreflang attributes will be ignored by search engines.

If an English version points to itself, and German, and Italian ones, the other 2 versions should have hreflang attributes to each of the 3 language versions as well. If they don't, it is marked as a missing return link.

Pages that use hreflang elements without the "x-default" value.

The "x-default" hreflang value signals to search engines that this is the default version of a page to be used for all languages and regions that have not been defined through other hreflang attributes yet.

Using "x-default" is not obligatory but is a good way to tell search engines which page version it should use for cases not covered by the hreflang attributes.

A parameter which shows how well your site is optimized for mobile devices.

WebSite Auditor collects this data from Google PageSpeed Insights.

According to Google, the mobile-friendly algorithm affects mobile searches in all languages worldwide and has a significant impact on Google rankings. The algorithm is based on such criteria as small font sizes, tap targets/links, readable content, your viewpoint, etc.

In many cases, rel="canonical" duplication occurs due to the use of SEO plugins that automatically insert a default rel="canonical" link into the code of the page, possibly unbeknownst to the site owner who installed the plugin. If this happens, search engines will likely ignore all the rel="canonical" hints on the page. Hence, any benefit that a legitimate rel="canonical" might have offered will be lost.

The estimated number of visits the page has received through all of its ranking keywords over the past 30 days.
Organic Traffic is calculated based on our own formula. It's based on the rankings keywords found for the given URL in our Keyword Index, the ranking page's positions for them, keywords' search volume and common CTR for these positions.

These are pages that do not have any links to them. Being isolated, they cannot be found by internal linking. So users won't be able to reach them through your site's natural structure. And if there's important or useful information on those pages, it's practically lost.

Even if your orphan pages are listed in your XML sitemap, they may still be problem for SEO. If there are no internal links to a page, no authority is passed to it. In this case, search engines have no semantic or structural context to evaluate the page.

Such pages will automatically have the corresponding tag and they will be marked in grey on the Visualization graph.

This factor lists all pages that have hreflang attributes but at the same time use a canonical element which points to some other page. Such a combination of elements can confuse search engines because it suggests different URLs for indexation. The best practice is to either remove the canonical tag or to link the canonical element to the page itself.

The percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase. The data is taken from Google Analytics (over the last 30 days).

The hreflang value of the given page.

Page Speed is considered to be the key factor that can determine the position of a page in search engine results. This is a 'page load time' factor and it indicates the time it takes to display the content on a page.

The page speed performance is the summary of the analysis of various parameters, including image size, css size, render-blocking resources, text compression, preload key requests and others.

WebSite Auditor collects page speed data from Google PageSpeed Insights.

Pages with redirect chains with more than 2 redirects.

In certain cases, either due to bad .htaccess file setup or due to some deliberately taken measures, a page may end up with having two or more redirects. But it is strongly recommended to avoid such chains since they may slow down the page speed which influences negatively user experience. Also, long redirect chains often cause indexing issues since Google bots do not follow more than 5 redirects.

This factor checks and verifies hreflang elements that have been used on the project domain pages. For every page WebSite Auditor provides a detailed report on the incorrect usage of hreflang elements and their values.

Having multiple canonical URLs specified for a page happens frequently in conjunction with SEO plugins that often insert a default rel=canonical link, possibly unknown to the webmaster who installed the plugin. Double-checking the page's source code and your server's rel="canonical" HTTP headers configurations will help correct the issue.

In cases a number of URLs are set in rel="canonical" instructions, Google will likely ignore all the rel=canonical hints, so your efforts to avoid duplicate content issues may go useless.

In most cases duplicate URLs are handled via 301 redirects. However sometimes (for example, when the same product appears in two categories with two different URLs and both need to be live), you can specify which page should be considered a priority with the help of rel="canonical" tags.

It should be correctly implemented within the <head> tag of the page and point to the main page version that you want to rank in search engines.

Alternatively, if you can configure your server, you can indicate the canonical URL using rel="canonical" HTTP headers.

The number of pages of the site with W3C CSS errors and warnings.

The validation is usually performed via the W3C Markup Validation Service. CSS styles are used to control the design and formatting of the page, and to separate styles from the structure which ultimately makes the page load faster.

Errors in CSS may be not that important to search engines but they can lead to your page being incorrectly displayed to visitors which, in its turn, may affect your conversion and bounce rates.

The number of pages of the site with W3C HTML errors and warnings.

The validation is usually performed via the W3C Markup Validation Service. And although it's not obligatory and will not have direct SEO effect, bad code may be the cause of Google not indexing your important content properly. We recommend checking your website pages for broken code to avoid issues with search engine spiders.

Pages that do not have hreflang elements either in the head section of a page or in the XML Sitemap, or in the HTTP header. It may be a really time consuming and laborious task to set up language and region variants for all the site pages.

If you have a big website, you may start with localizing just the main pages and directories.

The number of visits the page has received over the last 30 days. The data is gathered from your Google Analytics account if login details have been provided.

The destination URL a page redirects to.

Bot instructions for indexing.
You may see Allowed, Disallowed, or Partially Disallowed.
The software checks them in Robots.txt, X-Robots-Tag, and Noindex meta tag.

Domain's popularity in various social media sources and traffic coming from these sources over the last month.

The module which provides you with an actionable graphical map, showing the structure of your website and the distribution of internal links between pages.

It allows you to detect isolated (orphan) pages of your site and other internal linking problems.

The number of URL shares on Facebook.

The number of images with missing alternative text on the page.

Alt text provides a description of the image to search engines or visitors who cannot see the image. It's recommended that you have alternative text for each of your images to stay both user- and search engine-friendly.

The number of target keywords (keywords you provided when starting content analysis) found within the page's <body> tag.

Having your keywords mentioned within the body of the page lets both search engines and visitors draw a connection between the page and the term. If possible, try to place your keywords closer to the beginning of the page for greater impact.

The number of words used within the page's <body> tag.

Both too much and too little textual content on your page may represent a problem to search engine bots. Very roughly, it is recommended that you keep your word count between 505 and 2884 words; however, recommendations vary from niche to niche, so it is best to look at competitor averages to get the optimum word count for your particular keyword niche.

The number of target keywords found in the page's alternative text.

Alt text is text associated with an image that conveys the same information as the image, particularly helpful in situations when the image is not available to the visitor. Alt text also describes the image to search engine bots.

The number of target keywords found in the page's bold text.

Words are usually bolded to give them additional emphasis; both visitors and search engines will most probably pay extra attention to the words in bold.

The number of target keywords found in the page's H1 tag.

The H1 tag is the heading of a page. It is recommended that you include your most important target keyword in the H1 tag — this will let search engines understand what the page is about.

The number of target keywords found in the page's H2-H6 tags.

H2-H6 tags are subheadings of a page, less important than the H1 tag. Use relevant keywords in these when you need to thematically divide your page's content into smaller sections.

The number of target keywords found in the page's italic text.

Italicized text can be used to give certain words additional emphasis. Search engines usually consider words in italics slightly more important than words with no additional markup.

The number of target keywords found in link anchor texts for outgoing links from the page.

Link anchor text is the clickable part of a link. While it's true that visitors and search engines are likely to attribute the meaning of a link's anchor text to the page the link is pointing to, remember that external links need to look natural and relevant within a page's content.

The number of pages on the site that have an empty or missing meta description tag.

The meta description is an important indication to search engines of what your page is about. Meta descriptions are often used as preview snippets for sites' listings in search results — so for pages with no meta descriptions, search engines will display the content they picked on their own in the snippet, which may not be appealing to searchers and lead to fewer visits to your site.

The number of target keywords found in the page's meta description tag.

When possible, try to naturally place important keywords towards the beginning of the page's meta description. It's also recommended that you keep your meta description relevant to the page's content and appealing to human searchers.

The number of pages of the site with identical meta desription tags.

It's recommended that you have unique meta descriptions for all of your site's pages — this will hint to search engines what the pages are about and which one is more relevant for a given query.

This factor indicates whether the page has more than one meta description tags.

If multiple meta descriptions are found on a page, search engines may be confused as to which one describes your pages best and which one is to be displayed in search results.

The length of the contents of the page's meta description tag in characters (with spaces).

It's advised that you keep your meta description up to 320 characters long. Descriptions that exceed this limit may get truncated by search engines for being too long to be displayed as part of the page's snippet in search results — thus failing to fully inform searchers of the page's contents.

The number of pages on your site that have meta descriptions over 320 characters long (with spaces).

When you can, make sure your meta descriptions stay up to 320 characters long, as longer ones may not fit into your page's preview snippet in search results and get truncated.

The number of target keywords found in the page's meta keywords tag.

In the past, the meta keywords tag was used by search engines as an indication of what the page is about. Today, the major search engines (like Google, Bing, and Yahoo) no longer pay attention to this tag, while some regional ones (like Baidu) still do.

The number of pages of the site that have an empty or missing title tag.

The contents of the title tag are commonly used by search engines as a snippet for your listing on their results pages. If the page has no title tag, search engines will show the content they've picked on their own, which may not be appealing to searchers and lead to fewer visits to your site.

The number of target keywords found in the page's title tag.

It's recommended that you place target keywords towards the beginning of the page's title. At the same time, try to keep the title relevant and appealing to human searchers, and never overuse keywords in it.

This factor indicates whether the page has more than one title tags.

To avoid confusion with search engines, make sure each of your pages only has one <title> tag.

The number of pages of the site with the same contents of the title tag.

It's good practice to have a unique title for every page of your website — this will let you avoid confusing search engines in determining which of the pages is most relevant for a given query.

The length of the contents of the page's title tag in characters (with spaces).

It is recommended that you keep your title tags relatively short (roughly, up to 70 characters long). Longer titles may not fit into your page's preview snippet in search results, thus failing to fully inform searchers of what the page is about.

The number of pages on your site that have titles over 70 characters long (with spaces).

When you can, make sure your titles stay up to 70 characters long, as longer titles may not fit into your page's preview snippet in search results and get truncated.

The number of competitors that use the selected keyword. You can see the list of these websites under the Competitors tab.

The percentage is calculated based on the total number of competitors taken for the analysis (listed under the TF-IDF Analysis tab).

In Page Audit and Content Editor, a list of websites selected for competitor analysis for your keywords. The software collects the top 20 ranking pages for each target keyword and selects up to 30 best sites for analysis (based on the percentage of target keywords used and optimization rate). You can select any 5-10 sites from this list to make content analysis ('Manage Competitors' option).

Under the TF-IDF section, Competitors Tab contains a list of competitors' pages that have the selected keyword in content.

The number of <h1> tags on the page.

The number of <h2> — <h6> tags on the page.

In TF-IDF, the number of times the selected keyword was used on the page.

In Page Audit, the number of times the analyzed domain or a competitor used the target keyword in the selected element (Title, meta description, body, etc).

The average Keyword Count value calculated for the competitors. To calculate Keyword Count (Avg), the app takes into account only those competitors that use the selected keyword.

The maximum Keyword Count value among the competitors. Only competitors using the selected keyword are taken into account.

The minimum Keyword Count value among the competitors. Only competitors using the selected keyword are taken into account.

Keyword Count value for the analyzed page.

Target keywords assigned to the given page.

Meta Keywords is a type of meta tag in the HTML source code of a page. In this tag you can specify the keywords that shortly describe the content of a website, and they will serve as important indicators of a website's content to search engines.

The length of meta keywords in characters.

Open Graph is a special page markup protocol that lets webmasters influence the social snippets of their shared URLs. It is the Open Graph tags' data that determines the title, description and thumbnail image that accompany a URL when someone posts it to social networks.

Right now Open Graph markup is supported by all the major social networks, including Facebook, Twitter, LinkedIn, Instagram and others.

The Open Graph tags need to be placed within meta tags in the head of a webpage. And they must be present on every page that may be shared on social networks to make sure it gets the most relevant and compelling snippet.

The score that indicates the optimization level of your page for the mapped keywords in the selected search engine. It is calculated on the basis of multiple factors (keyword usage in different elements, duplicate content issues, etc).

The keywords the given page is ranking for in the specified search engine.

The data is taken from SEO PowerSuite Keyword Index.

Suggestions taken from your best competitors' content and filtered by the TF-IDF parameter.

The chips in this widget display the actual keyword count vs recommended. You can manually change recommendations on keyword count but it will not affect the optimization rate.

Structured data is a type of code that makes it easier for search engines to crawl, organize, and display your content.

It serves to better structure the data that's being sent to search engines and to label certain types of content: reviews, events, product information, the information about your organization, etc.

Such markup can greatly improve the presentation of your page in search results. For example, with its help you can create rich snippets that look extremely attractive and can increase click-through rates to up to 300%.

It is used to measure the importance of a given keyword on a page. TF-IDF isn't only based on the number of times a keyword is used on a page. It analyzes a larger set of pages and determines how important this or that keyword is for the whole corpus of documents.

TF-IDF feature in WebSite Auditor allows you to reverse-engineer your competitors' content and get topically-relevant keywords to enrich your content and improve pages' relevance.

The average TF-IDF value calculated for the competitors. To calculate TF-IDF (Avg), the app takes into account only those competitors that use the selected keyword.

The maximum TF-IDF value among the competitors. Only competitors using the selected keyword are taken into account.

The minimum TF-IDF value among the competitors. Only competitors using the selected keyword are taken into account.

TF-IDF value for the analyzed page.

Questions collected from Google SERP ('People Also Ask'section).

Besides, you can add more questions/topics to this field manually. They will be also included in the PDF guideline you generate for your copywriter.

The top 50 keywords that are most frequently used in the content of the analyzed page (title, meta description and body tags).

In TF-IDF, Word Count is the total number of words found on a competitor's page (Title + Meta Description + Meta Keywords + Body + Images).

In Page Audit, you can check the Word Count for each element separately (ex.title, meta description, body, etc) — both for the analyzed site and competitors.

The average Word Count value calculated for the competitors. To calculate Word Count (Avg), the app takes into account only those competitors that use the selected keyword.

The maximum Word Count value among the competitors. Only competitors using the selected keyword are taken into account.

The minimum Word Count value among the competitors. Only competitors using the selected keyword are taken into account.