Keyword Map

The Keyword Map module is the go-to place for content-to-keyword mapping. It's designed to help you plan keyword distribution across your website wisely, and:

• Spread your target keywords across all pages, making sure that none compete against or cannibalize one another
• Spot content gaps and detect the keywords with great potential that lack relevant pages to target with
• Make sure the existing pages are optimized to their best

To begin planning, create a project for your website with WebSite Auditor or open an existing one, and jump to Page Audit > Keyword Map.

Import your target keywords

Load your target keywords to the project the convenient way:

• Enter the keywords manually (copy-paste the list / type in the keywords hitting Enter after each)
• Import your RankTracker project preserving Keyword Groups; the keywords assigned to Landing Pages (if any) will also be mapped automatically!
• Import a CVS file: a plain keyword list, or keywords along with keyword groups (keyword, keyword group formatting)

Hit the Create Map button, and the program will take a few moments to harvest all the data for your keywords and pages for further analysis.

Split the keywords into semantic groups

Once the keywords are loaded, it's convenient to group the semantically-relevant ones together for further management.

• Semantic grouping helps you to focus on whole topics and, later on, spot the ones that lack coverage the most. This also lets you evaluate the total Number of Searches calculated for each group
• Unfolding any keyword group lets you see the Number of Searches of each keyword. On-hover, you can move any keyword to another or new keyword group
• The top panel allows you to quickly switch between All / Mapped / Unmapped Keywords, and change the sorting order
• New keywords can be added or imported to your Keyword Map at any point as well

You may also select the keyword(s) and right-click on selection to open the context menu and manage grouping, remove the keywords or copy the data to Clipboard.

Find the best keyword-to-page matches

Upon clicking on any keyword or keyword group from the list, you'll see the list of pages to the right (all the pages from your project except for the redirected and non-canonical ones).

To help you pick the best combinations, WebSite Auditor will prompt 5 most relevant pages for each keyword / group - the ones that use the keywords in meta details / Open Graph and already rank for semantically similar search queries. You are free to choose any other pages from your project though!

Upon clicking on any page, you can evaluate the page's authority (InLink Rank / number of linking domains), revise the keywords it already ranks for, their searches and organic traffic the page received through them over the past 30 days.

Once you have a match, hover over the page and hit Map - the keyword will be assigned to the page, labeled accordingly, and will appear under Mapped Keywords for it.

If you change your mind, any keywords can be removed from the project or unmapped from pages anytime: from both keyword list or Mapped Keywords section (through the context menu, or by just selecting and clicking the Delete key).

In case you are optimizing for multiple regions, you can adjust the targeting settings - simply choose the country from the dropdown for which you'd like to harvest the ranking keywords and number of searches / traffic stats. Then update the pages to re-harvest the data.

Get alarmed of keyword cannibalization

Optimizing a page for a bunch of keywords or even a whole topic covered comprehensively makes perfect sense.

Targeting the same keyword with multiple pages may sabotage the efforts though. Letting two pages compete against each other in most cases will rob both of ranking high.

In the Keyword Map module, WebSite Auditor will alarm you in case multiple pages are associated with the same keywords: the keyword group itself and the specific keywords in question will be marked with an exclamation point; on-hover, you'll also see the list of pages simultaneously mapped to each.

A tip: in case you see a warning for a keyword group while no warnings for any certain keywords in it, you may consider splitting the group into multiple narrow-topic ones.

Same way, in the Ranking Keywords section, WebSite Auditor will alarm you in case you already rank for any keyword with multiple pages of yours. This is to help you spot the competing pages and choose which one is a better fit, and thus should be optimized for the keyword.

So, to avoid what's called keyword cannibalization and make sure no efforts are wasted, you'd rather take the whole picture into account:

• Make sure that no two pages target the same keyword
• Choose the best-fit page in case two pages are already ranking for the same keyword
• Take the Ranking Keywords of a page into account when optimizing / remaking it; avoid losing the current rankings

Check how well each page is optimized for its target keywords

Once you have keywords mapped to pages, you can check whether the content of the pages is optimized to its full potential.

Simply hover over a page and click the Analyze page content button - the program will analyze the page itself and competitors' pages ranking in top for the mapped keywords. It will then provide you with keyword usage stats across all page elements, as well as optimization recommendations tailored for your page and based on the competition. 

After the page is analyzed, you can click the same Analyze button to jump to the full optimization analysis results under Page Audit.

Check pages' content optimization in bulk

Switch to Mapped pages > select the pages you'd like to queue for analysis > right-click > choose Update optimization rate > chose Your page and competitors option.

The pages will get analyzed for their mapped keywords one by one in the background. All the checked pages will be available in the dropdown under Page Audit.

Find content gaps and plan content creation

Apart from keyword mapping, WebSite Auditor will also help you spot the content gaps:

• Whole topics or keyword groups with no coverage
• Certain keywords left out and lacking a page-match
• Standalone pages lacking any specific optimization intent

With predefined filters, you can quickly sort out the keywords and pages that are not yet mapped after all the apparent connections are set up.

You can go two ways about covering the gaps:

• Decide on creating new pages / content that will utilize the left out keywords / keyword groups

You may add a planned / newly-created page to your Keyword Map by clicking the Add Page button and entering the page URL along with its target keywords list.

• Consider refining the existing pages (left unmapped) picking new target keywords, or check with the Ranking Keywords tab to see whether the optimization can be improved for those

Select an unmapped page and click the Analyze button at the top right of the Details tab, and enter the target keywords manually - to both map them and analyze the page content to see the score. Revise the optimization recommendations based on top-ranking pages, and try improving the page.

Export your Keyword Map

The Keyword Map module offers a number of quick CSV export options.

• Export mapped keywords: a keyword > mapped pages list
• Export page list (the most convenient option to share a content creation plan): a page > mapped keywords list
• Export all data: all keywords with all mapped pages and SEO/PPC stats

Your Keyword Map structure and all the associated data remains in the project once saved.

• If you delete any keyword from the Keyword Map - it's being automatically unmapped from all the pages
• If you delete a page from the project - the keywords previously mapped to the page stay on the keywords list (unmapped)
• If you rebuild the project, and any of the mapped pages are no longer found - the URLs remain in the Keyword Map module with the respective status codes