Keyword Gap

Keyword Gap research method lets you run a side-by-side comparison of up to 5 domains, to explore the differences and similarities between their keyword profiles and yours:

• Identify the gaps in your competitors' strategies
• Discover the keywords unique to your domain or to any of your competitors
• Detect the keywords all competitors rank for but you
• Investigate keyword overlaps between competitors
• Run the research across organic results, narrow it down to a specific SERP Feature or analyze the paid Ads.

To start researching, switch to the Keyword Research module to unfold the list of available methods, and turn to Keyword Gap section.

1. Enter the competitors' websites you'd like to research

Your main project domain will be automatically used as Target domain, but you can type in any other domain manually. In the fields below, type in your competitors' domains (you can add up to 5 fields if necessary, or remove any specified competitor).

2. Choose the intersection mode

You can choose which keywords to harvest based on the way they intersect for the compared domains:

• Your keywords: only your site
• Common keywords: your site and any competitor
• Common keywords: your site and all competitors
• Competitor keywords: any competitor but not your site
• Competitor keywords: all competitors but not your site
• All keywords

You can switch between the modes later and run the search anew, to revise each group of the keywords matching the condition.

3. Adjust targeting settings

Choose your target region (the list of local Google versions is the same as for the Ranking Keywords method), and device (desktop or mobile).

4. Configure advanced settings

Unfolding Advanced Settings, you can enter negative keywords you don't like to be included, or set the program to automatically exclude the keywords already present in your project as Target Keywords.

6. Run the search

Hit the Search button, and the program will take a few moments to collect the ranking keywords for each of the domains in the chosen search engine, gather the efficiency metrics for them, and sort the results based on the conditions you've set up.

Once done, you will see all the found keywords in the table, along with their SEO/PPC stats in the corresponding columns.

Each domain's column will show the site's rank for the keyword, but you can additionally look into the full list of ranking URLs in the SERPs in the context menu appearing on-hover.

You can re-run the search changing the target settings, intersection mode or results type, add or remove the domains from comparison on-the-go.

7. Manage results

Once you narrowed the list down to the keywords you are interested in, you can move them to the Rank Tracking module by clicking a plus icon next to a keyword.

To move multiple keywords at once, select the required queires in the table -> right-click to open the quick menu -> choose Start Rank Tracking.

You can also sort the data in the workspace by adding custom filters, adjust the list of visible columns, and quickly export the data into CSV.

After you save and close the project, all the keywords left in the Keyword Gap workspace will be automatically moved to Keyword Sandbox, allowing you to run a brand new search next time.