Domain Analysis

Domain Analysis is a comprehensive website inspection feature that gives a panoramic view over a domain. This module can provide you with insights about a website SERP positions across different locations, check a website's organic traffic stats, calculate domain's key performance metrics, can help you determine niche competitors and have a brief backlinks report on any website you want.

How to run Domain Analysis

In your Rank Tracker project, use the side menu and navigate to Domain Analysis section.

Enter the address of a website that you wish to analyze. You can analyze any domain, as well as limit the analysis to a particular subdomain or a landing page. 

Use the tool panel to choose a different location, preferred type of device (desktop or mobile) and comparison period for your report.

The generated report will include the following widgets

Domain Info

This is a brief summary of a domain's main technical parameters.

It includes the following metrics:

• Domain Strength: a characteristic of a website authority and power. It is calculated based on various parameters, such as Domain InLink Rank, number of backlinks, total number of ranking keywords, age etc. 
• Keywords: total number of keywords that a website ranks for in organic search results.
• Organic Traffic: number of organic visitors that a website has received from search results for the last 30 days. 
• Backlinks: number of backlinks that a website has.
• Linking Domains: number of domains that link to an analyzed website.
• General info: IP address, age and number of indexed pages.

Rankings History

The Ranking History widget is a keyword-focused report where you can check overall rank progress of a website in different countries. 

The widget provides information about the following:

• Monthly Organic Traffic: estimated number of visitors that a website has received from organic search results. 
• Organic Traffic Value: indicates how much it would cost to receive the same amount of traffic from a paid ads campaign.
• Position Distribution: historical position movements in organic search.
• Keyword Count: total number of keywords that a website ranks for in organic SERP results.
• Top Organic Keywords: the widget shows best (up to 10) ranking keywords of a website, sorted out by their search volume and keyword difficulty.
• Top Pages by Traffic: the widget demonstrates (up to 10) ranking pages of a website, that have the best traffic stats from organic search.

Domain Competitors

A niche research report. Here you can find websites that are competing for the same keywords and similar queries in organic results. 

Backlinks History

This report provides information about a website's backlinks: historical changes in the number of backlinks, distribution between dofollow and nofollow links, total number of linking domains and top anchor texts.