Step 1: Create a new project and check your current rankings

Start small — create a new project in Rank Tracker.

You'll be asked to fill in several seed keywords to check rankings for. Here, just think about some keywords that best describe your business or proceed with the keywords suggested by the wizard.

Once it's done, you'll see your current rankings for the keywords you've indicated. This will give you a general sense of your rankings' status quo.

Step 2: Analyze your competitors to get keyword ideas

Next, let's go ahead and check what keywords your competitors rank for and how well they perform.

You can take a peek at any competitor you choose or let Rank Tracker suggest the most relevant ones in your niche.

Step 3: Get more keyword ideas with 20+ keyword research methods

Once you've analyzed your competitors, stay in the same Keyword Research module and use more than 20 keyword research methods to enrich your keyword list.

Step 4: Filter your keywords

For your convenience, all the keywords you discover during your research are automatically added to the Keyword Sandbox in Rank Tracker.

Let's open the sandbox and assess the collected keywords.

Based on the metrics you'll see in the module, you can filter out potentially profitable keywords, and get rid of those that are unlikely to bring you relevant traffic. Such metrics as search volume, keyword difficulty, and competition can help you choose the target keywords for your website. To further group your keywords, create a new keyword group and simply drag your keywords to the group of your choice.

Step 1: Audit your site for tech errors

To spot and eliminate all potential obstacles that may stop web crawlers from correctly scanning your site, you'll have to conduct your site's audit.

First, create a new project in WebSite Auditor and wait till the tool crawls and collects all the pages of your website.

When the process is completed, jump to the Site Audit module and get rid of all the technical discrepancies step-by-step based on the recommendations of the tool.

Step 2: Spot troubles in your site's structure

A consistent site structure lets you kill two birds with one stone. First, it adds to a better crawlability. Second, those who visit your site can easily navigate it, which converts in A+ user experience.

To ensure that your site is well structured, you'll have to jump to the Site Visualization module in WebSite Auditor.

The tool will render your site into an easy-to-digest visual map. After it's generated, you'll easily identify and fix orphan pages, isolated parts of your site, redirects, broken links, and other problems in your site's architecture.

Step 3: Map keywords to your site's pages

Now that you've checked your site's on-page optimization and fixed all spotted issues, let's get back to the keywords you've previously collected in Rank Tracker and map them using WebSite Auditor.

Jump to the Keyword Map module in WebSite Auditor and the tool will automatically pick up the pages that are most relevant to this or that keyword group or any specific keyword alone.

If you're hungry for more info on the module, make sure to check this short video to learn the quickest way to do keyword mapping.

Step 4: Optimize your landing pages

With the ready keyword map at hand, there're a few steps left before your site's content sees any updates.

First, ensure that your landing page is properly optimized for the target keywords you've collected.

Then, when everything that needs fixing is fixed, jump to the Content Analysis > Content Editor, select the page, and start updating its content right in the app.

Once finished, save the page and upload it to your website.

Step 5: Bonus feature: Get personal keyword analysis with TF-IDF

After you've filled your landing page with new keywords, make sure you're not missing out on any additional topical keywords your competitors use.

To do that, conduct a TF-IDF analysis.

WebSite Auditor will analyze your top competitors' content and give you personal recommendations on keyword usage.

If you're more of a visual learner, we've got a quick video on TF-IDF for you.

Step 1: Find pages already linking to your site

To collect all the backlinks that point to your site at the moment, you'll have to create a new project in SEO SpyGlass and jump to Backlink Profile > Backlinks.

The tool will check its index and find all the backlinks with a multitude of useful metrics you may need for further analysis.

Step 2: Assess your backlink profile

Once you've collected all the backlinks, it's worth checking how your backlink profile looks like as a whole.

To do that, jump back to Backlink Profile > Summary. In this module, check an overview of your backlink profile along with the key metrics to spot your site's strengths and weaknesses.

Step 3: Peek at your competitors' backlink profile

Now it's time to compare your backlink profile to your competitors'. After all, you'll have to be better than your competitors SEO-wise, to rank higher than they do.

To do this kind of check, go to Domain Comparison > Summary.

Once the process is finished, you'll see a complete comparison of your and your competitors' domains. And with a myriad of useful metrics provided in the module, you can conduct a brief analysis to see where you have to catch up backlink-wise with the competitors in your niche.

Step 4: Discover link building opportunities

Don't leave the module just yet. Now that you've checked an overall comparison of your and your competitors' domains, jump to Domain Comparison > Link Intersection.

Checking on intersecting links gives you a better understanding of your competitors' link building strategies and lets you find loads of link building opportunities for your site.

Step 5: Spot dangerous backlinks and get rid of them

Before moving on to actual link building, there's one last crucial thing you'll have to do.

Let's spot and eliminate potentially harmful backlinks coming from low-reputation spammy websites.

To do that, go to Backlink Profile > Penalty Risk.

SEO SpyGlass will analyze all your backlinks and assess Penalty Risk for each of them. All you have to do is to collect those harmful links and get rid of them.

Step 1: Look for prospects

Just before you start building links, let's define what prospecting method better suits your niche.

After you create your first project in LinkAssistant and click Look for Prospects, you'll be asked to choose the preferred prospecting method and specify a few keywords that best describe your business.

Don't worry if you haven't decided which method to choose yet. Under each tab, you'll find a description of a method and in case you don't want to enter keywords yourself, the tool will suggest them.

Once everything is specified, LinkAssistant will search the web and provide you with a list of prospective domains based on your preferences. You'll use this list further in the next step.

Step 2: Analyze prospects and get contact details

All prospective domains are collected. Now let's analyze what we have.

Based on the metrics you'll see in the tool, filter out the most authoritative domains. Those will be your priority when doing outreach.

But before you do any outreach, you have to collect the contact details of your prospects.

Step 3: Reach out to prospects

By now, you are supposed to have a full list of prospective domains, from which you'll be trying to acquire backlinks.

Since you already have all contact details, start the outreach right from the app. Just connect your email account to LinkAsssitant and your campaign's correspondence will be stored in one place.

Step 4: Keep your link building organized

So you've contacted a prospect and eventually managed to acquire the coveted backlink. Then the same thing happened with another prospect.

Your backlink profile is growing and you might be thinking of ways to monitor the links pointing to your site and make the whole process more organized.

Among other features, LinkAssistant helps you keep your link building campaigns tidy.

Since all your acquired backlinks are stored in one place, you can easily monitor all of them and timely react to any changes, and if necessary, contact the web owner right from the app.