Site Audit (Details)
|
Life Made Easier | Real Simple
Some of your resources return 4xx status codes.
4xx errors often point to a problem on a website. For example, if you have a broken link on a page, and visitors click it, they may see a 4xx error. It's important to regularly monitor and fix these errors, because they may have negative impact and lower your site's authority in users' eyes.
Your SSL certificate is invalid/untrusted - please make sure that your SSL certificate is installed correctly, hasn't expired yet and is issued by a trusted certificate authority.
There are pages with with canonical URLs specified for them on your website. Please, make sure that your rel="canonical" tags or rel="canonical" HTTP headers are set up correctly.
In most cases duplicate URLs are handled via 301 redirects. However sometimes, for example when the same product appears in two categories with two different URLs and both need to be live, you can specify which page should be considered a priority with the help of rel="canonical" tags. It should be correctly implemented within the <head> tag of the page and point to the main page version that you want to rank in search engines. Alternatively, if you can configure your server, you can indicate the canonical URL using rel="canonical" HTTP headers.
Some pages on your site have errors in HTML markup.
Search engine spiders find it easier to crawl through semantically correct markup, this is why site's HTML markup should be valid and free of errors. If for example, one of the tags has been left unclosed, the spiders may miss an entire chunk, thus reducing the value of the page.
The validation is usually performed via the W3C Markup Validation Service. And although compliance with W3C standards is not obligatory and will not have direct SEO effect, bad code may be the cause of Google not indexing your important content properly. It's recommended fix your pages' broken code to avoid issues with search engine spiders.
Some pages on your site have errors in CSS markup. Please, analyze the CSS issues on the page and fix the most critical ones.
The validation is usually performed via the W3C Markup Validation Service (W3C stands for World Wide Web Consortium).
CSS styles are used to control the design and formatting of the page, and to separate styles from the structure, which ultimately makes the page load faster.
Errors in CSS may be not that important to search engines, but they can lead to your page being incorrectly displayed to visitors, which, in turn, may affect your conversion and bounce rates. So, make sure the page is displayed as intended across all browsers (including mobile ones) important to you.
There are dofollow links to other sites on the website.
Please, revise your followed links and make sure they point to high-quality, relevant pages. It's recommended to remove any links to pages of questionable quality or accompany them with rel="nofollow". To add the nofollow attribute to a link, simply write rel="nofollow" within the <a href> tag.
For instance: <a rel="nofollow" href="example.com">Example</a>.
Simply speaking, dofollow links are links missing the rel="nofollow" attribute. Such links are followed by search engines and pass PageRank (please note that links can also be restricted from following in bulk via the nofollow <meta> tag).
While there is nothing wrong with linking to other sites via dofollow links, if you link extensively to irrelevant or low-quality sites, search engines may conclude your site sells links or participates in other link schemes, and it can get penalized.
There are some broken outgoing links on your website. This may result in poor user experience and signal to search engines that your site is neglected. Look through those links and fix them.
Broken outgoing links can be a bad quality signal to search engines and users. If a site has many broken links, they conclude that it has not been updated for some time. As a result, the site's rankings may be downgraded.
Although 1-2 broken links won't cause a Google penalty, try to regularly check your website, fix broken links (if any), and make sure their number doesn't go up. Besides, users will like your website more if it doesn't show them broken links pointing to non-existing pages.
There are pages on your site with more than 100 outgoing links. Check these pages and, if possible, decrease the number of outgoing links.
According to Matt Cutts (former head of Google's Webspam team), "...there's still a good reason to recommend keeping to under a hundred links or so: the user experience. If you're showing well over 100 links per page, you could be overwhelming your users and giving them a bad experience. A page might look good to you until you put on your "user hat" and see what it looks like to a new visitor." Although Google keeps talking about users experience, too many links on a page can also hurt your rankings. So the rule is simple: the fewer links on a page, the fewer problems with its rankings. So try to stick to the best practices and keep the number of outgoing links (internal and external) up to 100.
Some of your titles are longer than 55 characters. Review and rewrite them.
Every page should have a unique, keyword-rich title. At the same time, you should try to keep title tags concise. Titles that are longer than 55 characters get truncated by search engines and will look unappealing in search results. Even if your pages rank on page 1 in search engines, yet their titles are shortened or incomplete, they won't attract as many clicks as they would have driven otherwise.
Report created on Oct 20, 2016 by Cube Agency
|