None of your target keywords are present in the page's title.

Use approximately 4 word(s) in your page's title and place your keyword(s) as follows:

• "music events" should be repeated 1 time(s)

The title tag is considered one of the most important on-page elements, so remember to use keywords in it. For higher rankings, place important keywords towards the beginning of your title.

Because the title text is usually the most prominent part of your page displayed in search results, make it click-enticing and appealing to human searchers.

Well done! The length of your title tag is within the required limits (1-55 characters with spaces).

The title tag is one of the most important on-page elements, so give it particular attention.

Not only do search engines consider the title to understand what your page is about, but they also show it to users in search results. Hence, it's important that your title is both keyword-rich and appealing to human searchers. For higher rankings, place your keyword(s) towards the beginning of the title.

Also try to keep title tags relatively short, as titles that exceed 55 characters may get truncated by search engines. Besides, titles that are too long, too short (e.g., single-word titles) or unrelated to the page's content may get overwritten by search engines.

Well done! There are no multiple <title> tags found on the page.

According to HTML coding best practices, each webpage should have just one <title> tag. If multiple title tags are found on a page, search engines may be confused as to which title text to show in search results or may overwrite both your titles altogether.

No target keywords are present in the page's meta description.

Use approximately 24 word(s) in your page's meta description and place your keyword(s) as follows:

• "music events" should be repeated 1 time(s)

The meta description is an important on-page element, so pay particular attention to it. Not only do search engines consider it to understand what your page is about, but they also display your meta description in search results.

Hence, make your meta description both keyword-rich and appealing to human searchers. For higher rankings, place important keywords towards the beginning of the meta description.
Note: Meta descriptions that are not in line with the page's content (or are overly long/short) may be ignored by search engines, and the latter may pick a random text snippet to show in search results instead of your description.

Well done! Your meta description length is within the required limits (1-155 characters with spaces).

The meta description is an important on-page element, so give it particular attention. Try to keep meta descriptions relatively short, because descriptions that exceed 155 characters may get truncated by search engines.

Note: meta descriptions that are unrelated to the page's content or contain irrelevant keywords may get overwritten by search engines.

Well done! No multiple meta description tags have been found on the page.

According to HTML coding best practices, each page should have just one meta description tag. If multiple meta descriptions are found on a page, search engines may be confused as to which one to display in search results or may overwrite both your meta descriptions altogether.

Well done! The meta keywords tag is not present on the page or is empty.

The meta keywords tag used to play a big role at the dawn of the Internet, but is largely ignored by search engines today. Besides, if it has your keywords, you run a risk of handing your keyword strategy over to the competitors.

However, if you still choose to use the meta keywords tag (e.g., if you target search engines like Baidu that are believed to still rely on meta keywords), make sure it's relevant to the page's content and contains a moderate number of keywords. Also, use comma (,) to separate keywords within the tag.

None of your keywords are found in the page's body.

Use approximately 1,246 word(s) in your page's body and place your keyword(s) as follows:

• "music events" should be repeated 3 time(s)

If your target keywords are present in the webpage's body, the page stands a better chance of high rankings. For greater impact, place keywords towards the beginning of your page.

You can use keywords without any additional tags on the page, or put your target search terms in tags like H1, H2-H6, Bold, Italic or Link anchor. Such tags are also part of your page's body and should be attended to during its optimization.

Also try to make the page's content not only keyword-rich, but also appealing to human visitors: maintain a logical structure, use headings and bullet points, add visuals and other multi-media content.

Be sure to refrain from black-hat page optimization practices (such as keyword stuffing, making your text the same color as the background, etc.), while these could incur a search engine penalty.

Good job! The length of your page's body text is within the recommended limits (219 - 3,926 words).

Webpages with a lot of textual content tend to rank higher in search results, as they're considered more useful to users. It's also a good practice to place textual content above the fold, as search engines may frown at pages top-heavy with ads and other non-textual content.

However, specific recommendations on how much text to put on a page vary from niche to niche, and it's better to look at competitor averages to get the optimum word count for your particular keyword niche.

None of your target keywords are present in the page's H1 tag.

If search engines don't see your keywords in the pages H1 text (one of the most important page elements), they may rank the page lower for these search terms than they would otherwise.

Please, make sure your target keyword(s) are present in the page's H1 text.

The H1 tag serves to mark the heading on a page. The best practice is to use just one H1 tag per page, while all subheadings should be marked up using less important heading tags: H2 to H6 tags subsequently.

To achieve higher rankings, place your keyword(s) towards the beginning of your heading.
If you're optimizing your page for multiple keywords, it's best to define your top-important keyword and use it in your H1 tag.

None of your target keywords are present in the page's H2-H6 tags.

Before optimizing the element, see how your competition uses your keywords in their H2-H6 tags. However, there is no need to strive to copy your competitor averages, because keyword usage in such tags is optional and may vary from competitor to competitor.

H2-H6 tags serve to mark subheadings on a page (unlike the H1 tag that's used to mark the main heading). It is important to observe the hierarchy of H2-H6 tags on a page to avoid confusing search engines with your coding. For example, it's illogical use the H3 tag ahead of the H2 one, and so on.

At the same time, the use of keywords in H2-H6 tags is optional and would only give your page a slight ranking boost for such keywords.

None of your target keywords are present in the page's bold text.

Before optimizing the element, see how your competition uses your keywords in their bold text. However, there is no need to strive to copy your competitor averages, because keyword usage in such tags is optional and may vary from competitor to competitor.

Bold text is used on a page to give certain words additional emphasis (e.g., if you write <b>bananas</b> or <strong>bananas</strong> in the code - the visitors will see bananas). Search engines usually consider words in bold text slightly more important than words with no additional mark-up.

Hence, wherever natural, try to use your important keywords in bold text, but don't overdo to avoid over-optimization.

None of your target keywords are present in the page's italicized text.

Before optimizing the element, see how your competition uses your keywords in their italicized text. However, there is no need to strive to copy your competitor averages, because keyword usage in such tags is optional and may vary from competitor to competitor.

Italics (or italicized text) are used on a page to give certain words additional emphasis (e.g., if you write <i>bananas</i> or <em>bananas</em> in the code - the visitors will see bananas). Search engines usually consider words in italics slightly more important than words with no additional mark-up.

Hence, wherever natural, try to use your important keywords in italics, but don't overdo to avoid over-optimization.

None of your target keywords are present in the page's link anchor text.

Before optimizing the element, see how your competition uses your keywords in their link anchor text. However, there is no need to strive to copy your competitor averages, because keyword usage in such tags is optional and may vary from competitor to competitor.

Link anchor texts are visible parts of links present on your page. Although the use of keywords in anchor texts helps strengthen your page's semantic whole, search engines are more likely to attribute the meaning of a link's anchor text to the page the link is pointing to.

Hence, you could also check the internal links pointing to your current page and make sure their anchor texts are in line with your page's semantics.

None of your keywords are present in the page's image alt text.

If you use images on the page, it is better to create keyword-rich alt attributes for them, as this helps increase webpage rankings.

For more precise fine-tuning, see how your top competitors use keywords in their alt texts. However, you don't need to strive to copy competitor averages in regards to image alt text as they could vary from competitor to competitor.

While search engines can't read text off images, alt attributes (also known as "alternative attributes") help the former understand what your images portray. Therefore, they should describe the image and, if relevant, include target keywords.

Besides, with optimized alt texts you could get higher rankings in and more traffic from Google's image search.

There are empty image alt attributes on your page.

While search engines can't read text off images, alt attributes (also known as "alternative attributes") help the former understand what your images portray.

The best practice is to create a keyword-rich alt text for each image on the page to help search engines better understand your page's content and hopefully rank it higher in search results.

There's no Open Graph markup found on the page. So if the page gets shared on social networks, it will be accompanied by a random summary and thumbnail image determined by the social network's bot.

It is recommended to add at least the most important Open graph tags (og:title, og:description and og:image).

Open Graph is a special page markup protocol that lets webmasters influence the social snippets of their shared URLs. It is the Open Graph tags' data that determines the title, description and thumbnail image that accompany a URL when someone posts it to social networks.

Right now Open Graph markup is supported by all the major social networks, including Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram and others.

The Open Graph tags need to be placed within meta tags in the head of a webpage. And they must be present on every page that may be shared on social networks to make sure it gets the most relevant and compelling snippet.

No structured data markup is implemented on this page.

Consider using semantic markup on your page, as this will help search engines better understand its meaning, and may lead to a rich snippet (basically, an image or a prominent piece of text) appearing in search results next to your link.

Detailed information on types of structured data and its implementation is available here.

Structured data markup serves to better structure the data that's being sent to search engines and to label certain types of content: reviews, events, product information, the information about your organization, etc.

Such markup can greatly improve the presentation of your page in search results. For example, with its help you can create rich snippets that look extremely attractive and can increase click-through rates to up to 300%.

Consider using Google's Structured Data Testing Tool to check the validity of your structure markup (please note that intentionally misleading semantic markup could incur a search engine penalty).