Popular Keywords for Lawyers in 2024

If you run a law firm or provide legal consulting services, your site is a business card by which your clients can understand the qualifications, specialization, and why you’re the best choice for them.

So, get this list of the most popular legal keywords to optimize your content with. A website optimized with the right legal keywords will rank high in Google so that your potential clients will easily find you.

A List of 50 Free Keywords for Lawyers to Use on Your Website Right Now

These are the top 50 keywords for lawyers with big search volumes that will get you tons of organic traffic – when you rank #1 in search results. The list also contains the keywords’ monthly search volume on Google, keyword difficulty, and estimated costs per click. And below, you will find a downloadable project with 1000+ more keyword phrases to write about law and legal topics.

Open the Law Keywords list Top 50 in a XLSX file.

Keep in mind that the project has been created for the website justia.com. You can use the existing project to pick and use some particular law keywords.

Likewise, you can create a project for any other website of yours absolutely free of charge. There are no limits on the number of websites or keywords to check. This way, you will be able not only to do keyword research on legal terms. You will also check if your website ranks for this or that key term, and if so, then, in which position or SERP feature it appears.

Keywords discovered in the Rank Tracker project are saved in the Sandbox

The search volume metric indicates how many searchers type in the query on Google over the past month.

The keyword difficulty is calculated based on the online competition, the strength of your website, and other sites ranking high. It means how difficult it might be to optimize your content to enter the top 10.

Expected cost-per-click is pulled from Google Ads to predict the costs for advertising if you run a PPC campaign for the key phrase.

Why do you need to use law keywords?

The power of hearsay is good, but to get new clients regularly, we’ve got to be active online because the whole world is now searching for things and services on the web. No matter how good a lawyer you are, you need to do digital marketing and SEO in particular.

If you happened to be on this page, most likely, you’re looking for keywords for lawyers to optimize your site so that your future clients could find you.

Popular queries are the ways how users on the Internet are searching for legal services. And you might be surprised to know that hundreds and even thousands of people might be looking for the same thing in a strange manner, using synonyms, colloquial phrases, or words in the order you would never use.

Embedding phrases like this in your content will indicate to the search engine what your page is about – and that will help web users find your website quicker and order your services.

What is the difference between lawyers vs attorneys?  At least 10,000 people per month search for the answer on Google. People looking for lawyers near me make up around 125, 000 searches a month. And nearly 100,000 more are looking for lawyers near me divorce. Gruesome stats, although those searchers seem to have made up their minds.

If you run a law company, provide legal consulting, etc. use this list of law search phrases in content on your website. 

First, these keywords will help optimize your existing pages more distinctly so that they will rank up on search engines. 

Second, they are really helpful in generating new topics in the law niche. You will find ideas to add more pages and categories to your site.

Use the list of keywords for lawyers for your content optimization. These keywords are great to optimize your services pages or write a blog post with a link to your portfolio. By choosing a law keyword with decent search volumes, you are likely to draw much more clients than you have now. Then seize the day!

How to optimize your content with these legal keywords

Lawyers like complicated terms, they like to toss around theories and juggle with concepts that people of other professions will hardly understand. And that’s what your clients pay for you. Complexity is good for your legal cases, but not good for people who are looking for legal services. So, it is necessary to write on your website clearly so that even a 9-grader will understand you.

1. Add keywords to titles, meta descriptions, and headings

These are the key elements of on-page optimization: titles and meta descriptions form your search snippet, so they must be clear and engaging. Meantime, the presence of the target keyword in these elements will indicate the page’s relevance to the query.

2. Answer precise questions in a clear way

Use the related keywords and questions about law from the People Also Ask box and provide a concise yet understandable answer to them. These are popular questions that people ask on the web about lawyers, and if you manage to answer them correctly, your website will rank in the mentioned features on the search results pages (SERPs) and will become more noticeable.

3. Format your content properly

Good formatting helps in two ways. On the one hand, it improves the readability of your text: paragraphs of three-four lines with subheadings over them are easier to skim and digest. So, it improves user experience and gets the message through to them quicker.

On the other hand, good formatting signals to search engines about the overall quality of your content. And it has been noticed that texts with bullet points and up-to-the-point phrasing in paragraphs in between are more likely to show up in featured snippets – these are the first extensive results on the very top which are great sources of organic clicks.

4. Do local SEO adequately

It is crucial that you target people close to your area (unless it's an international legal case) because people are searching for services that they can quickly reach. That is why you can find so many search queries that contain phrases near me, around me.

One of the key elements of local SEO is optimizing your Google Business profile. This tool will help you appear on Google Maps and in local results. Add your law firm’s name and address, contact details, working hours, description, and so forth. Also, you can manage reviews from there – a great instrument to moderate your online business reputation.

To sum up

Hope you’ve enjoyed the article, and the list of keywords for lawyers will help you advance in your law career. Join us on social media to get more tips and hacks about SEO.